Extensive Guideline on Your Blog or Website optimization
In this post I will share some good tips for a blog or website optimization. Of course this method is a technique that is in accordance with Google webmaster guidelines, in the popular language White hat SEO.
Focus on Optimization
In search engine such as Google or Yahoo or Bing, optimization bring out even give the best ranking of a website or blog. It is made on a blog in general or in articles in particular, have the basics as a guide. Well, the basics must and absolutely must not come out of the guide which is in question is a provision of the search engine itself.
In the webmaster world, the focus of optimization is usually more on Google as the best search engine. Indeed there are several search engines besides Google.
Importance of Search Engine Ranking
The success of your site won’t be measured by how it looks good and stylish. It will be measured by the traffic and visitors of your website. The great look and appeal of your website doesn’t help your website to increase its traffic. To have the visitor’s attention, your website must appear in top 10 search results of the search engines.
The professional SEO services and SEO strategies that we follow are set forth by each of the major search engines which promise the top most quality, relevant targeted traffic and top rankings. All we provide is the knowledge about different affordable SEO services that you need to reach your business goals.
Read more “Off-Page SEO Strategies that You Can Apply for Better Results of SEO in Dallas” .
Understanding and Types of Google Algorithms
Actually optimization can also be called a technique to conquer the search engine algorithm. Because, the algorithm is a system on search engines whether a website or a blog is appropriate for search results. It also determines the ranking order of the website or blog based on keywords.
Learn more “Keywords Research and Search Intents-A Complete Guide”. So to be able to conquer the algorithm, a webmaster should know in advance what is algorithm.
Google Algorithm Definition
An algorithm is a search program specifically created to select and identify top searches in a number of specific factors. It is itself is programmed, operates and updated by the programmer.
Everything after successfully passing the test phase will be used to search for spiders or bots. Google BOT will find and trace all the links with their destination. This includes the main job of the BOT to index what it encounters. It will store all information in a virtual database.
Various Google Algorithms and Their Purpose
In terms of function and purpose Google’s algorithm has several types and names. The following are the names of the Google algorithms and their explanation and purpose.
Google Caffeine
The official Google Caffeine algorithm was released by Google in 2009 which aims to observe the structure of website architecture on their indexes. Website infrastructure Factors are included in ranking and this makes it easier for Google to update its search index to be more dynamic and organized when determining the catalog of millions of links in their database.
Google Panda
In 2011 Google re-released an algorithm change called Panda. The main goal is to punish as many websites as possible who are fond of releasing low quality content. At this time quality content is considered as the king, even playing a central role in the analysis and evaluation of websites.
On its first release, Panda evaluated Google’s index and looked for websites that contained duplicate content, burdensome advertisements and various spam-rich, black hat SEO style dangerous techniques. Fortunately all convicted websites have a second chance to correct mistakes, but rewriting articles that are considered low quality content just doesn’t solve the problem.
Google Penguin
After identifying and penalizing low quality content websites, this is the right time for Google to focus more and correct mistakes in implementing SEO (Search Engine Optimization). The new algorithm was finally reintroduced a year after the release of Panda, precisely 2012 ago, this time carrying the name of the Penguin animal. The main goal is to regulate excessive website spam or optimization.
Penguins also target sites that do keyword stuffing and all actions are directly related to black hat SEO. On the different side, this algorithm presents a website that carries white hat SEO and enriched high-quality content that is liked by readers.
The first version of Penguin took aim at websites that manipulated links to get more traffic. The algorithm also penalizes websites that contain irrelevant links according to niche or industry. The latest version of penguins is looking for more spam websites and suspicious link building tactics such as buying links to attract more natural traffic.
Google Hummingbird
This algorithm first appeared in September 2013. The goal is to look for websites that prioritize speed and accuracy. What makes Hummingbird different from previous versions? It allows Google to refresh their index and search engine. Not only that, they also save various important elements belonging to the previous version of the search algorithm. It can be said that Hummingbird is far more complete.
Well, those are some names of the Google algorithm and its function and purpose. According to the latest information that at this time Google has issued an algorithm with new names and functions. But as of this writing, I haven’t had time to look for more details related to this algorithm. So I do not dare to make a review of the algorithm. Maybe I will discuss it specifically in a future post.
Correct ways of blog or website optimization
Now, after we know the names and functions and objectives of the Google algorithm, then we can begin to do optimization which in general language is Search Engine Optimization. As I mentioned above, that SEO is a technique or a way to conquer the Google algorithm to be ranked the best on search. SEO technique itself consists of 3 types such as:
- Black Hat SEO
- White Hat SEO
- Gray Hat SEO
But in this post I will only share some Website Optimization methods that are classified as White Hat SEO because this is the only technique that is in accordance with the guidelines. SEO is also divided into 2 (two) types, namely:
On-Page SEO
This means that optimization is carried out from within the website or blog, such as the selection of templates / web and blog themes, the placement of article titles according to keywords, creation of Meta tags, and so on; related to the website or blog from within.
Usually this type of SEO is more widely used by bloggers because it is easier and more practical. Actually it is not difficult and also cannot be said to be easy, I personally consider it more moderate. From some website or blog optimization, the first thing we have to do is maximize on-page SEO with the following steps:
Domain Name
Choose a unique domain name. If you have one type of niche blog, it would be very good if the domain name matches the niche. For example a blog with a furniture niche, it would be good if the domain name such as furniture Dallas (dot) or (dot) net, and so on.
Meta Tags
Place the Meta tag in the web page. Use all types of Meta tags, such as H1, H2, and so on. Don’t forget to enter the keywords into each tag in the article.
Heading
Adjust the placement of H1 tags, H2 and so on with a distance that is not too long. We recommend placing the tag every 250-300 words in the article.
Responsive Layout
Use a responsive and fast loading blog template / theme. Because blogs that have a load speed are preferred by search engines rather than slow websites. Because blog speed is one of the important factor of SEO.
Content Length
Articles of not less than 500 words. Google and its algorithm are very fond of long articles, because in terms of logic long articles will certainly contain information that is really detailed and useful. In addition, article writing must use language in accordance with the standard provisions of the language.
Off-Page SEO
The point is optimization done outside of the website or blog such as backlinks, social bookmarking and sharing, business listing, directory submission, article submission and many more. Getting high quality backlink is quite difficult and a lot of risk. Moreover, Google has an algorithm that specifically pays attention to the types of backlinks obtained by a web.
Not only improving the quality of websites, off-page SEO is also able to be one of the visitors’ entrances to your online site. This trick is somewhat primitive to be done manually. But it’s better to do with high-quality backlinks to sites that already have a good reputation in the eyes of Google. The better of the quality backlinks, you will get the better impact.
The website or blog optimization with off-page SEO techniques is very large. But here I am going to describe some of these:
Creating Backlinks
These are the links that point to your blog or website, in terms of them called inbound links (incoming links). Of course, these links come from other websites / blogs that are not yours. The better the quality of the web that provides links to your website, the better the impact on ranking on search engines.
Social Bookmarking
This is a site / website that can store, manage and share URLs / addresses of sites that are considered as favorites. Social bookmarking site owners do not need to write articles but bloggers who submit or enter articles on their sites to be seen and read by visitors. It can also provide backlinks to your blog.
Social Media Sharing
Blog or Website Optimization with the following off-page SEO is the most commonly used, especially by novice bloggers. By sharing articles to social media accounts such as Facebook, Twitter, Instagram, Pinterest, LinkedIn and etc. it does have a great chance of getting visits.
However, this social media sharing technique does not have a significant impact on the ranking of blogs on search engines, but to get visitors this way is pretty good.
Creating High-quality Contents
Search engine optimization technique above complies with Google’s webmaster guidelines, so it can be categorized as White Hat SEO. This means that using the above method will not give negative impacts to your blog in the eyes of Google.
However, the ranking problem still depends on the uniqueness of each article we write. The more unique the article will be more quality, and quality articles will become Google’s favorite. In popular terms “Content is King“.
Creating Backlinks
Importance of SEO in the World of Business
But it is not an easy task to attain a good ranking for your website in most popular search engines like Google, Yahoo, Bing and etc. Your site must go through different processes like website analysis, marketing analysis, and search engine optimization. That is why you need the assistance of a search engine optimization or a SEO company Dallas with top SEO services.
Learn more “Hiring a Good SEO Company”.
Here are some most strong reasons which indicate the importance of SEO (Search engine optimization) in the world of business: SEO is the strategy which is major one among all others and most of websites in this world are gaining the web visitor or traffic through search engines.
Your website can get more traffic through best SEO services rather than PPC (Pay per Click). Also, top SEO services helps in creating an online brand of your business.
Learn more “Dallas PPC Agency – Get Website Traffic within the Next Hour“.
Genuine Web SEO Services
The entire business world is running on internet. It is time to have a professional website for promoting your products and services as everything in this is being through search engine optimization or SEO services. This blog post “Benefits of having dedicated business website” describes the benefits of a professional website.
So many surveys have exposed that most of the traffic or website visitors come to know about different sites through the search engines such as Google, Bing, Yahoo and etc. It clearly point out the necessity of the ranking in the SERPs (Search Engine Result Page) through which you can increase your business despite of present heavy competition.
SEO Company
If you need any help regarding your website traffic you must follow some good SEO strategies to do that. As a business owner you don’t have much time and that’s why you need to hire someone or a digital marketing agency to do that for you. There are many SEO companies, but not all of them are good.
Read more “How Dallas SEO Company Help Your Business in Dallas, TX?”.
The Bottom Line
Use the keywords that are not included in violating Google’s TOS (Term of Services) and contains illegal things. Also avoid optimizing the search for excessive backlinks, because it will be impressed to be forced to get backlinks that do not look natural to Google.
Well friends, that’s all for your website or blog optimization posts this time. No need to rush to learn search engine optimization techniques, just slowly. Because learning SEO we are not chased by deadlines like studying at school or college. The most important thing is to multiply the practice, just keep on looking for tricks from SEO experts.
You must do your Website Optimization in the proper way to be found in the search engine results such as Google if you have a business domain or website.
If you can gain the top position on Google’s search result your business will get good amount of organic web visitor or traffic and your business will be grown automatically. Otherwise, having a website is meaningless.
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