Social Media Management Service
for a profitable and successful business
Web design company in Dallas
Your complete guide to managing social media
It is good to learn with all tactics in digital marketing and get the most out of your marketing budget and how your business can help promote your products and services online. Let us first know what is managing social media pages.
We are all aware of social media sites and social media pages such as Facebook, Twitter, Instagram, Pinterest and LinkedIn and we have personal accounts to interact with family, friends, and acquaintances. In this article, we will describe the most important questions related to
- The definition of social media management
- The importance and how to manage social media pages
- The most important tools
- Packages and prices for managing social media pages
What is the management of social media and social media pages?
The social media management process boils down to creating, scheduling, and sharing content and managing interactions with your audience through social media channels such as Facebook, Twitter, Linkedin, Instagram, Pinterest and etc. The management of social media goes beyond simply publishing introductory content to the company and the services and products it provides.
It guarantees to deal with the public, searching for the target group, increasing interaction, and searching for different and multiple opportunities to increase growth and achieve commercial goals.
What are the best communication and social platforms appropriate for your business?
Before you start laying a line for managing social media sites, you should think carefully about choosing the best social media platforms appropriate for your business. Below are the most important features of each platform.
Facebook: The best social media platforms
The Facebook platform is one of the strongest and most important social media platforms in the marketing process at all. Since Facebook has approximately 2.6 billion active users per month, this large audience has made it a good balance between the genders and the Facebook platform has most of the age groups from the least to the oldest.
For example, if you have a physical or electronic store that specializes in selling furniture in Dallas, you can choose the category of people by age, interest, demographic and etc. This has made it a powerful and great platform for most companies targeting a wider audience and a larger scale.
The Instagram platform is a channel of social communication; it is a distinctive and wonderful channel for companies and brands that create visual content such as images. Instagram users tend to age the younger age group. There are more females on the podium than men. This makes it a distinguished platform for companies specialized in the production and design of fashion and services related to art, plastic shows and industries that are concerned with and focus on vision, decor and cosmetic stores.
Linkedin is a social networking platform targeted by brands and companies that target industries and other companies (B2B). You can share content appropriate to your commercial field for those industries and companies. You can also search for jobs, as it is basically a platform to employ people.
Twitter has over 330 million users worldwide to search for news and trends; it is an ideal platform for brands that want to join interaction and conversation about common trends in their field. It is also a great place to share their content with owners Influence, business and individuals who find the brand value.
So the bottom line depends on choosing the right marketing channel for you according to your audience and your company’s goals.
How to manage your social media pages?
If you intend to manage your social media sites, you must develop a clear strategy through which you are able to manage
- Multiple accounts on different platforms
- Pre-scheduling content
- Monitoring reports and analyzes
- Interacting with your audience
- Responding to comments and solving their problems
After you have learned how to choose the appropriate marketing platform, there are marketing goals that you want to reach by setting a clear and specific strategy, you need to think carefully about these questions:
- What do you know about your audience?
- What kind of content will attract more customers?
- How many times will you interact with the audience, respond to comments and private responses, and answer all questions?
- Are you planning to reach fans and followers on those platforms?
- Are you planning to attract audiences through competitions and shows?
All of this should be in your strategy and plan to manage social media pages. So how do you do that??
How to manage social media
The arrangement and scheduling of content
Organizing, arranging and coordinating are the ideal solutions when it comes to managing your social media. You have to bear in mind that you cannot expect the same results for any commercial activity that has applied the same publishing steps to social media. There is a rule that you should be familiar with which is to continue to post and share with your followers everything new regardless of the number of posts.
If you want to increase the interaction of your followers and want to activate your follow-up and maintain participation with your favourite customers, you should publish attractive and high-quality content, so schedule your postings by creating them in advance and clarifying their republishing in any marketing channel that will publish you to help you create high-quality content.
You can use and assign professional editors and writers to manage the content of your communication pages and keep the business in the right direction. You can check the written content, the publication date and its marketing platform and any link or image for the content.
Create and publish content
To start with, you should create content specific to your business’s details about the products and services provided by your company. You have to stay away in your industry photos and videos that attract the attention of followers. You may use the help of sharing content from external sources related to your business.
This requires a great deal of your understanding and depth for social media platforms and your audience alike. You should also know the type of content and topics most attractive to the target audience most suitable for the marketing channel appropriate for that category of the target audience.
Responding efficiently to messages and comments
Responding to your fans and followers is an important part of your social media management. All questions and comments must be answered routinely and periodically within 24 hours. You have to think carefully before responding. This enhances customer confidence in you and gives you an opportunity to submit your offers.
You can show excellent customer service by creating easy and simple ways to inquire about your company. And inquire about some of the products and services provided through social media.
Interaction with audiences on different platforms
Interacting with audiences is not just about answering comments and responses. You can engage with your customers on communication platforms, share opinions and ideas about products and services, and start conversations with them on different communication platforms. This includes looking for new customers and increasing interaction with audiences.
You can follow people and organizations interested in your field and share their content, and build and consolidate strong relationships with influential people and celebrities who have a great audience base for sharing your content and this works to expand your audience over time.
Create funded advertising campaigns
Creating advertising campaigns on the level of social media platforms is an integral part of your knowledge of social media management. These funded ads help your business reach new customers by targeting specific audiences and engaging content and improving your followers
You can start advertising BRAND AWARENESS to advertise your brand first to increase your followers and inform the public about the quality of your activity. Then, ads can specialize in the promotion and offers of your products and services to increase your business sales.
For example, you can post ads on Facebook in order to reach new clients similar to your current customers who are not aware of your activity, and you can also target previous clients with custom emails via special offers. You should know well that the funded ads are only a complement to the effectiveness of your natural activity to manage your activity on the social media pages.
Performance monitoring and analysis ability
Now is the time to track results and measure your activity performance on social media, as it is known to e-marketing methods. This will enable you to know if your campaign helps you achieve your marketing goals. This method will also enable you to use your resources better or not.
Monitoring these results constantly and over time will help you to know the areas of improvement for your business and the needs of your customers. This, in turn, helps you to improve your strategy for managing social media and enhances the results of your activity now and in the future.
The importance of managing social media pages
More than 3.2 billion users of social media all over the world, they have become important and weighty for commercial establishments. With this huge number, the importance of social media lies in the fact that your customers are present on those platforms who want to see your products and watch your brand be in love with all the targeted private messages; your work with ads and posts for content and more.
In addition to managing cost-effective social media, it is possible for small and medium-sized companies to achieve good marketing results with a limited budget compared to other high-level traditional marketing methods such as road advertising, newspapers, and television.
The most important tools for managing social media accounts
There are some special programs and tools to help you manage social media accounts to schedule posts, respond to comments on various platforms, how your customers interact with your brand, where they come from, and also help you measure results and build analyzes. The most important of these tools:
Prices and packages for social media management services
The cost of managing the websites of the communication costs differs according to the different services provided. These services offer everything from marketing strategy to paid advertising to improve your overall social media strategy. For this cause, social media management services differ seriously in cost depending on a broad range of factors, including:
- The size of your company
- How many times do you plan to post
- The type of services you need
- What platforms do you want to share the content on
- The level of analyzes you need
- Whether you will provide customer service through social media or not
- Why do you need a company that specializes in managing social media?
For many SMEs, there is not enough time or resources devoted to effective social media management. It takes time and effort that spreading quality content does not take much for some marketing teams. Not to mention, you may not have anyone on your team with the experience or skills to implement effective advertising campaigns.
Social media management in Dallas
That is why we, Intrigue IT as a company specialized in electronic marketing and Social Media Management in Dallas. We offer the best online visibility services on all different platforms and work through a clear strategy to achieve marketing goals in the short and long term.
We are working on studying market monitoring, analyzing competitors, and getting closer to potential and preferred clients from following comments and responses and providing outstanding customer service. We help your business to appear in the best possible way with creative content that helps you interact and attract more customers.
B2B Marketing Business
B2B is a different landscape from B2C, and your website should reflect that. Professionals and business owners should be addressed differently than everyday consumers. Your website can help instill trust in your brand and services.
E-commerce Store
In today’s generation where people love to shop online, the competition between e-commerce stores has never been fiercer. So having a full responsive website that provides a great user experience is your best bet to stand out.
Healthcare Services
People now are using technology in almost every activity that they do, even in checking schedules for a medical check-up. Build a website that is so fully functional that they can book an appointment with you in an instant.
Real Estate Firm
Buying or selling properties is a big decision. Clients can get swayed easily if you or your portfolio doesn’t impress them. Show off your expertise and the properties you offer by having an engaging website.
Beauty & Fitness Stores
When it comes to health and body care, we only trust the experts. Build a website as beautiful as your offers, and you’ll establish a valuable brand trust with your target audience.
Food Business
Is it possible for customers to crave for your food and drinks without even tasting it yet? Yes, it’s possible. Make your website enticing enough with photos and media that will surely leave customers hungry for more.
Travel & Professional Services
Until your clients can meet you personally, your website often represents your brand in the interim! Build a website that demonstrates your expertise and professionalism to convert prospects into real clients.
Non-profit Organization
Just like traditional businesses, non profit organizations definitely need engaging websites too. Through an informative and interesting website, you can spread awareness and encourage more people to join your advocacy.
Other Industries
These are only a few of the industries we’ve worked with through the years in this business, so if you don’t see your industry listed here, then no worries! We can still create a website design that’s perfect for your brand!
Lets check our few projects from our portfolio
#1: Learn your business and design preferences
Our working process will start by passing on a highly-skilled designer from our Web Design Dallas team. They help you in creating your desired dream web design. But for us to be more known with your business and what you want for your business web design, you will have to answer our questionnaire.
If you want to add some specific features on your website design then you can list them down here.
#2: Setup website hosting and choose website platform
The web hosting service that your monthly or annual rental to your site’s content is available online. The goal is for your website to be seen by others on the internet. In order to achieve this goal, you need to make sure that your site is activated on a server that is online 24 hours a day. This server is called as web hosting. All files and codes are stored on the host and receive information when visitors enter your site. Read more “Choosing the Best Web Hosting Services for You”.
Tips for choosing the right web hosting
In order to choose the best web hosting, you need to get information and pay attention to the tips in this regard. You don’t need to know the technical details of the servers and their exact settings to buy the right service, but there are some things to keep in mind when choosing the best web hosting. In the following, we will try to point out some brief points.
- What kind of website do you want to have?
- Are you looking for a simple and public website (for example, a WordPress-based website)?
- Does your site use certain scripts or are they based on frameworks that need to be supported on a server and require special software?
- How much disk space and bandwidth do you need?
- What is your forecast and expectation of the growth of the required resources of the website in a period of time?
A good web host has specifications and features
- Sustainability and security
- Flexibility and support
- Access to resources
- Purchase and renewal fees
- Email service
- Number of websites and domain parks
- Money-back guarantee and trial period
After choosing the right hosting for your website, you just give us the cPanel access and we will do the rest.
Choose the website platform
As your business is valuable to you, you have to choose the right web development platform for your website. There are several types of web design & development platform such as static, WordPress, Joomla, custom development and so on. Read more “Website design and development”.
#3: Develop a rough draft of your website
In about 20-25 days, we will develop a prototype of your professional website. Once the prototype is complete, we will let you know to check. After receiving that you can review it and list the modification/addition that you want us to make.
With this list, we will integrate the changes and finally deliver you the complete job.
#4: Launch the live version of your website
As soon as you commend the revised design, we will make it ready to launch on live. The approved and the final version will be deployed after transferring from the temporary location to your actual domain.
Now, you can pick the benefits of a brand new website and enjoy the better user experience!
#5: Maintain the website
You want to design a website but you don’t know how to maintain it. Today, Dallas web design company Intrigue IT would like to share with you what are the factors included when you want to maintain a website?
What are the factors to maintain a website?
First, you need to understand that for a website to work on the internet there must be three elements:
- Source Code Website (Source Code Website)
- Hosting / Server (Website storage space)
- Domain
In particular, the website source code is usually designed by a partner unit. Website source code can be written from scratch or used some open source for development. Popular as: WordPress, Joomla, Drupal and etc.
Principles of website operation
To be able to easily understand the factors that make up a website. You just need to imagine the principle of existence and operation of a website almost like a home. If you are looking to build a House will include the following elements:
- You need a piece of land to build a house on – like Hosting, where your website is stored.
- Next you need the House – equivalent to the Website.
- Finally, after building a house, you need Home Address – the domain name for everyone to find.
After understanding all of the above concepts; you too can start to understand. Equivalent to 3 elements of forming a website, you also need 3 types of costs including Website design fee, Domain purchase fee, Hosting rental fee.
Website design expenses (only paid once)
As mentioned above, similar to the cost of building a house is the cost of web design Dallas. And this cost is only paid once. Currently, on the market, there are many different prices for website design. Depending on the interface, the function you require for the website will determine the design cost.
We will design & develop the website according to your business needs. At the same time, you have complete ownership of the website source code permanently after completion. Therefore, you can customize and expand your website later.
Cost of buying and renewing domain names (maintained annually)
The next cost to keep the website running annually is the Domain Name Fee. For domain names, you have to pay a minimum of 1 year and a maximum of 10 years. Depending on the domain name you choose is international or domestic domain names that will have different prices. Read more “Cheap Domain Name Hosting for New Businesses”.
Hosting / Server rental cost (maintained annually):
The final cost to maintain the website is Hosting fee, similar to the domain fee. It is also the fee you have to pay monthly or yearly. Depending on the time cycle and configuration of the Hosting package (or Server) you choose to use for hosting websites that have different prices.
To choose the right Hosting package for your website, it is best to rely on the amount of website data, the number of monthly visitors. From there, you can choose the capacity and bandwidth configuration that is reasonable. Avoid wasting resources, save more money. Read more “Choosing the Best Web Hosting Services for You”.
Frequently Asked Questions
Working Together
In order to get your own unique web address, also known as a URL, you must register the name through one of many name registration services. For example, if you wanted to use www.yourdomain.com, you would first have to check with a registration company to verify that nobody else is using that name.
If the name is available, you can register and reserve the name immediately with a credit card or PayPal. We recommend you do this before you have your site built to ensure the name you want will be available. To know more about domain registration read this article “Solving a Domain Name Registration Crisis”.
A Personal website is a place where you will find a collection of all your favourite websites which is exclusively designed for you to make accessing your favourite websites as easy as possible with only two or three clicks of the mouse button.
A professional or business website is a place where you can promote your business such as service or product.
By promoting a business website through online you can build your business reputation, brand awareness, customer’s trust and can build a community. From your website, people can purchase products or services by paying money.
You save money
We hope you save money because there is no typing or searching involved in visiting your favourite sites. All your sites are alphabetically ordered under the ‘Classification Index’ pages or the ‘Listing Index’ page. As you will probably be using your telephone line to access the Internet, the less time you spend looking for your favourite sites the less you pay on call charges.
It is mobile
You may be quite at ease with computers and know how to bookmark all the sites you have visited or likely to visit. You may even be able to create, if you know how folders and sub-folders to organize your sites better. But assuming you know all that and have the perfect bookmarks, your bookmarks stay with your computer unless you decide to carry it with you anywhere you go. There will be a time when you do not have access to your computer when you are on holiday for example.
Free of charge
On the other hand, when you have your Personal website designed you can then publish it free of charge, depending on your Internet Service Provider (ISP). Now you have a site with all your favorite links visible on the Internet and accessible from anywhere in the world, even when you are on holiday.
You no longer need to search for your links. How many times has it happened to you? You write down the web address of the site you are interested in on a piece of paper hoping that you can use it later on. When the time comes to visit the site you cannot find that piece of paper. This situation will not arise if you have your Personal website.
Besides these, you can highlight yourself, your skills, profession, hobby and etc. with your personal website through online which will introduce you to a huge amount of people.
What you will get with your Personal website is a professionally designed web page with some selected categories. As this is your Personal website you decide which entries to add and which ones to remove.
All you need to do is to tell us what you wish to appear in your personal website. We will do the rest.
Begin by asking yourself why the site is being built. What information are you trying to convey through your web site? You must also consider who your target audience will be. A site geared towards elderly people will have a much different look and feel than a site designed for children.
Ultimately, you want your audience to feel comfortable and connected within your site. Also, consider whether your company already has an existing logo or colour scheme? Once you have a clear idea why you’re doing this and for whom, we can begin to discuss design strategies that will complement your audience.
In your personal website, you will have a page set aside for your email addresses. This page can be accessed from anywhere within your site by clicking on ‘Send Email’ in the menu bar. All your email addresses on this page are referenced by the first name or the surname of the person, you decide of course, or the business name you wish to communicate with.
There will be no need for you to remember long email addresses. As long as you can remember the names of your friends, relatives, business associates, and etc. You will be on your way. It is emphasized that we will only use your email addresses for the sole purpose of creating your ‘Send Email’ page. We value your privacy and will protect it.
While some sites require more changes than others, all sites need to be maintained on some level. Whether it’s to change a photo, some text, or fix a broken link, websites require attention. In addition, if you keep your content fresh and current, viewers will be more inclined to return.
We offer web maintenance services for a monthly fee, depending on the nature of the changes and how often they will be required.
Under most circumstances it’s you. Prior to working on a project, both parties will sign a general contract outlining the pending project. Within the contract, we will specify who will be the owner of content. In most cases, you will have sole ownership and copyright authority over the site’s content.
What We Need
This is really dependent upon the purpose of the site and how well you organize the content. The best way to approach this is to write down everything that you want people to be able to find out from your site. Once everything is on paper, organize this information into smaller groups.
Through this approach, you can generally determine how many pages your site will contain.
We use an encryption program to encrypt your web pages (hide the source of your web pages) and provide password protection (if needed). As a result, the text, your web links and email addresses in your pages will only be shown after a valid password has been entered in the login page.
When web visitor needs to purchase anything we will secure your website by using SSL (Secured Socket Layer). So, you will be protected from hackers and spammers.
Simply by contacting and telling us what links you would like to appear in your site and under which headings. Remember that this is your Personal website. All we ask you is to tell us where and under which heading you would like your links to appear. We will do the rest.
This depends upon two main factors; the size and content of your site. Standard small business websites will contain between 10-15 pages and will be comprised of a combination of text and graphics.
These types of sites generally cost $1,000 to $1,500. And sites that require additional pages or the implementation of animation, sound, or multimedia, will cost more based upon the work involved.
Standard business sites will be completed within a two week period. Larger sites requiring more complex design strategies will take a bit longer. Sites that only require minor changes can be done in several days.
A website is basically a combination of HTML files (web pages) and graphics. In order to be able to view your site, these files and images need to be uploaded to a server or web host, which is essentially a large computer connected to the Internet.
Many companies offer hosting services and charge monthly fees depending upon the size and nature of your site. It’s important to realize that the least expensive hosting services are not always the most dependable. Which company will host your site is up to you.
The best ways for people to find your site online is to register your site with search engines such as Google, Bing, Yahoo, DuckDuckGo and so on. Again, there are many companies that offer these services which can run anywhere from several hundred to several thousand dollars.
Depending upon the nature of your business, you must decide how important it will be for people to be able to find your website through search engines. In addition, we strongly recommend that you incorporate your web address as part of your standard business address. This would include adding it to business cards, letterhead, advertisements and etc.
We also offer website redesigns for existing sites. This generally involves analyzing your existing site with you and determining what could be done to improve your site. Fees for these services are either billed on a project fee or hourly fee, depending upon the nature of the work.
