Hiring an SEO Company Dallas: Grow your own business

Do you know, what is SEO?  SEO stands for Search Engine Optimization. It makes easier for potential customers to find your website through search engine results such s Google, Bing, Yahoo, Yandex, DuckDuckGo or so on. For example: If you go to Google and search for the phrase “Furniture Repair Dallas“, you must see the following results.

Intrigue IT is the leading SEO Company Dallas to bring your website to the top rank of Google’s search result. It will grow your business.

How Does The Search Engine Work?

To fully understand SEO and how it works, you need a basic understanding of Search Engines. Search engines are virtual directories full of information. They store copies of pages that are distributed throughout the web. This makes it easy for users to find answers to essential questions, or product pages when they want to make a purchase.

Search engines use a program called an algorithm to add new pages to your index. While no one knows exactly how to manipulate this SEO algorithm, search engine experts work hard to give clues.

Why Does Your Business Website Need SEO?

So now you know what SEO is, why should you worry? Well, how many times do you search the internet and scroll down after the first three or four pages of Google ads? Exactly! A report showed that even on the first page of Google, results that are not in the top 4 places only have a combined click rate of not more than 30%. If you want Organic Traffic (which we do for you) then you need to get in the top four places.

Why Is SEO So Important?

If you don’t optimize your website for Google, Bing, or Yahoo, you risk losing potential customers to your company. Also, your competitors will appear higher in the results than yours. Think about how many times you go to Google each day to find out which local IT service has the best quality options or where you can buy new services at a good price. 

When someone searches for information related to the products and services you offer, they want to appear. Ideally, you want to appear prominently.

Let Us Know What Local SEO Is

Local SEO allows you to position your company on search engines to be visible to potential clients when making local searches related to the products and services you sell. It, therefore, concerns optimization techniques that favor a good positioning following a so-called “local search”. As an example, a search is carried out for a specific location or area of ​​interest. When a user enters a local query, for example, “Dallas SEO” or “SEO Company Dallas”, Google will tend to show the results relating to the SEO company offices closest to the user, thus taking into account the position of the researcher.

From a technical point of view, this happens through the Google algorithm which was designed and released to link the Google local search algorithm to the web algorithm. To improve your web presence in local searches, there are three things we do for you:

• Optimize your company’s Google My Business account
• Improve On-page SEO by updating your company website
• Work with digital PR (creating high-quality backlinks) to obtain incoming links and collaborations. To learn more about backlinks we suggest you read this article “What is backlinks and how it works?”

Local SEO is the Geo localized positioning of a website on search engines. Unlike SEO, which aims to, through optimization strategies, position a site nationally or internationally, with Local SEO it aims to obtain organic visibility in a defined geographical area. This branch of SEO (Search Engine Optimization) is especially useful for those companies that provide services or sell products exclusively in their area of ​​origin, such as restaurants, dental offices, lawyers, mechanics, furniture, etc.

Increase The Visibility of Your Website

To increase the visibility of a specific website, there are several strategies put in place such as follows:

• First, we advise you to make sure you have an optimized website. This means having a good quality website both technically and qualitatively. This implies having a website with optimized, formatted, and high-quality content. Learn how to write high-quality content for your website or blog.
• The structure of the website is also very important for creating authoritativeness of your website and it is also very important for positioning on search engines.

Here, to improve your search engine rankings, you need to start an SEO campaign. This SEO campaign, in addition to the internal improvement of the site, allows you to increase authoritativeness through external channels. In this case, instead, SEO, through link-building activities, acts on external pages and thus allows you to increase your authority. To find out more in detail how we create an Effective SEO Campaign, we suggest you go deeper with a reading on the subject.

To increase the visibility of your website, don’t forget to include a Social Media Marketing Strategy in your online marketing planning. Social media such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn are excellent channels for promoting your business.

In this regard, to use social media effectively and to increase one’s visibility, it is very important to use targeted strategies. Here are a few simple but powerful SEO tips that will increase your leads and sales for your business:

• Content is the king. Write an article of at least 1800-2000 words on your topic. Use the most important keywords for which you want to be found on Google.
• You can download the Yoast plugin for WordPress if you have a WordPress site. This plugin analyzes and shows you how you should optimize your keywords and your Meta tags and does a lot of work for you.
• Get a keyword research tool that shows you on the one hand which keywords are searched per month as with Google Keyword Planner and on the other hand shows you what your competition is using for keywords.
• Build up backlinks from high PA and DA sites. 
• If possible, make a YouTube video on your topic and link it to your main website. Why? Google likes videos, especially on YouTube. And of course, everything that is viewed and ranked well rewards Google!

To grow your business online you must require to do SEO on your website which will build your business reputation and generate expected leads.