High-quality backlinks and its importance for website SEO

Backlinks mean, that you are getting links from other websites to your site or blog to help your posts to rank, to have more visibility and authority. Creating links is not an easy task since it depends on third parties.  The link must be of quality and come from authoritative and themed sites. Websites that contain spam have no value but may actually lead to penalties from Google. That’s why very important to have a high quality of backlinks.

Among the most important SEO (Search Engine Optimization) factors for monitoring the positioning of a website on search engines such as Google, Bing, Yahoo or DuckDuckGo we find the number, type and quality of the links that site receives, or the backlinks. Through the backlinks, the page acquires more or less value based on the source of origin of the links. Backlinks are the main characteristics of the links that will transmit value to your website.

What makes high-quality backlinks?

There is no definitive strategy for making high quality backlinks.  But we listed the following factors that could be considered highly:

• Relevance
• Authoritativeness
• Position
• Attribute

Relevance:

First of all the quality links come from the sites relevant to your niche. Since search engines analyze the site, the anchor text and the context to evaluate the quality of a link, it is logical to expect that the relevant ones will be more useful.

Authoritativeness:

In the world of SEO, it is true that whether Google considers the authoritativeness of the sites or not, and to what extent.  There are several concepts and ways to measure the authority of a site.

Position:  

Another aspect of a high quality backlink is location. In general, the first paragraph is believed to be a more appropriate place for a quality link. If, however, it is put in the footer or header, it could be seen less important by the search engines.

Attribute: 

There are two categories of website attribute which should be followed with high priority, those are DoFollow and NoFollow. Links with the NoFollow attribute do not exchange authority and are considered of little use for SEO where site with DoFollow attribute exchange authority and very important for SEO.

What kind of backlinks are the strongest?

In principle, the best backlinks are those that are capable of conferring authority and relevance in the eyes of Google with respect to a specific topic. Only these are able to influence the positioning of your web content.

The principle is very simple. If site “ABC”, authoritative and relevant with respect to a topic “links” to a site “XYZ”, it means that site xyz also contains useful and quality information with respect to the reference topic. On average, there are no better backlinks in an absolute sense, because a site can be considered authoritative in its reference niche.

This link would be of a completely different value if the target site dealt with business and finance. One of the activities that are done in the study phase of a link building strategy is to outline the backlink profile of competitors to understand which of the links pointing to them can be considered authoritative.

This can be done with SEO Tool. There are lots of SEO free tool you can find if you Google it.

The importance

The Backlinks are important for SEO because they allow you to increase the authority of your website. To increase the authoritativeness of your websites, it is appropriate to distinguish the extent of the benefits that the links generate. In fact, when it comes to backlinks it is worth pointing out that there are internal links and external links. External links are in fact the links that generate the greatest benefits for your website because the search engine gives you greater value. The internal links instead refer to a page on the same site.

Backlinks were and still are useful in search engine optimization terms for one simple reason. They cannot be easily generated, which makes their role quite important. Google is believed to use backlinks as ratings from other site which increases authoritativeness of your site. So if you have created your site in order to position it for keywords, high quality backlinks are really necessary.

Because a link says the following:

• Your page is worth reading
• You are not too bad to point out your side
• You have something that others don’t

Some points should be concerned while creating backlinks

A link for the search engine algorithm takes on more value and authority if some clarifications are observed:

• The number of links in a textual content must not be excessive because the higher the number, the more it loses value
• The anchor text must be chosen carefully, this means that the link must be inserted on relevant keywords with respect to the page
• The link should refer to an authoritative page. In this case the authority is also linked to the authority of the domain
• The link must be relevant to the topic covered in the textual content
• The positioning of the link on the page, the higher this is inserted the more the authoritativeness increases
• The link inserted as text and with proper anchor text are more valuable than a link directly copied

Conclusion

Needless to say, from what has been said above, that if Google manages to recognize a quote from your site or brand without a link, also including the exact context in which it is being talked about the old link building made just to pull up some forced links, whatever the site of origin, is now practice even counterproductive.

We would say high-quality backlinks are very useful, but as long as the link building is done properly. To get this done for you please contact Intrigue IT.