11 Effective Content Marketing Strategies

The first step of overcoming your competitors is to have a smart, methodical Content Marketing Strategy today. If you want to continue to be the leading brand, you need to keep up the trend because the Digital Marketing environment is constantly changing. What made last year’s Content Marketing Strategy ineffective this year?

Intrigue IT focuses on user interaction and helps your customers feel more connected to your brand. Whether it’s an online video, blog story, or informational webinar, we help you analyze multiple channels of your business, industry, and audience to determine what’s best for you.

Content Marketing Ecosystem

Content plan

• Definition of objectives and goals
• Define target and audience
• Definition of strategies and types of content
• Research and content creation
• Definition of channels
• Promotion of content
• Define the metrics
• Execution of tactics and actions
• Measure, evaluate and improve
• Tools and resources

Website or Blog

• Team or in-charge of generating the content
• Email marketing platform
• Platform to share and program content
• Social networks
• Promotion and publicity
• Types and formats of content
• Text articles for the blog
• Images and graphics
• Newsletter
• White papers (documents with technical information, explanatory, etc.)
• E-books on topics inherent to your company, products and / or services.
• Branding videos, promotions, product explanations, etc.
• Podcasts (content in MP3 format)

Guides

• Tutorials
• Interviews
• Infographics
• Short courses of product or service use
• Online conferences or webinars

Analytics

You must control what type of content works with your readers (do surveys). Then it will be essential to measure and analyze the results obtained from your campaigns or sending the email and increase the Conversion Rate.

Why Do You Need to Build Content Marketing Strategy?

You can do a lot of things to market your own brand. Marketing has a huge influence, making your brand accessible, creating more closeness to customers who create credibility with them. Word of mouth from a friend to a friend is still very strong in the digital world today.

Did you know that most of the businesses in Dallas have no strategy; especially Content Marketing in Dallas? Intrigue IT helps you promote your brand to millions of customers; our 11 steps to create a Content Marketing Strategy to grow your business in 2020.

Not surprisingly, companies with well-invested marketing strategies are confident in the success of their Content Marketing campaign. But businesses without a specific strategy, success or failure is just a matter of luck – and your marketing efforts will be wasted. That is why most of the businesses learning how to build Content Marketing Strategies are one of their greatest needs.

If you are in that group and are wondering how to create an effective Content Marketing Strategy for your business, Intrigue IT is the Best Content Marketing Agency in Dallas here to help you to grow your business.

Effective Content Marketing Strategies

With 11 years of experience, providing services to more than 250 customers; we have successfully applied many content marketing campaigns to promote the business brand to reach millions of customers to increase the business turnover of the enterprise.

And we want to share with you what we have achieved over the past many years. This article will share 11 simple steps to develop and implement a successful Content Marketing Plan that will help your business grow your revenue effectively without wasting time and money.

Set Tasks and Goals

Always the starting point for a content marketing plan is to set your mission, what you help your customers to solve problems. This is a brief piece of content that makes it easy to focus on avoid doing unnecessary things in creating content so that your Content Marketing Strategy is always on track. So, outline your mission as follows:

• Your target customers
• The content you will use to reach customers
• The benefits they will receive

While the mission statement covers what customers will get from Content Marketing Strategy, you also need to think about what your business will get from it. That is your business goal which includes:

• Improve revenue through content marketing
• Increase sales and get more quality leads, which will help you reach your revenue goals
• Attract more customers to visit and interact with your website, because of the higher the amount of traffic, the greater the ability to address your customers’ needs.
• Improve customers’ perception of your business, so you have a good image and are a reputable business in that field. Since then customers see you as a leading unit in their field of Business
• Successful SEO leads to more traffic
• Reduce marketing costs, because your content becomes more effective
• The participation of social media channels can help increase traffic and reputation for your business

Once you know your goals, it’s time to move on to the next step.

Set Up Your KPI

The best way to achieve a goal is to make them specific, clear, and measurable. That means setting KPI indicators for your Content Marketing Strategy. KPI will help you know when you reach your goals by providing milestones that you can achieve. Intrigue IT will cover what you plan to achieve revenue, traffic, Search Engine Optimization and various aspects of Digital Marketing such as Email Marketing and Social Media Management. Usually, we will have specific data to check, for example:

• Achieve a certain revenue target in a month, quarter or year
• See website traffic increase and interact with your content
• Improve the search Keyword rankings of the main website to help increase traffic
• The number of customers interacting on social media sites such as comments, likes, shares and answering questions on your main content
• Get Involved Important industry events

You will also want to pay attention to marketing costs, track your costs on different campaigns and track sales from potential customers to get an overview of the campaign’s effectiveness.

Find Your Potential Customers

As mentioned before, in order to have a successful Content Marketing Strategy, you need to accurately identify your audience so that you can create appropriate content to reach them. There are three things you need to do:

Collect Demographic Data:

The first step is to collect demographics of visitors every access, email subscribers and followers on social media networks. Website analysis, analysis of social media and analyze email subscribers will give you the data you need on the client by yourself such as age, sex, academic level and location.

You will receive detailed information about their main interests. You can find this information in Google Analytics. You will see the distribution segment accordingly that customer’s every visit to your website. Even the social media sites will also provide you with the similar data. For example, you can get demographic information on your Facebook visitors via Facebook Page details. And also, you can use Twitter analytics to get demographic data of your Twitter followers.

Customer Feedback:

To learn more about the customers, try to collect information feedback from them. This will give you detailed information about:

• The way they feel about your content
• What are their needs right now?
• How you can solve their problems with your content

Getting the right customer feedback can help you:

• Understood to be a priority of readers and subscribers
• Determine the best places to reach your customers

Create Real Customers:

When you have demographic data and customer feedback, you can create or identify customers who are actually in need of a product. When you know all of this, you will gain a better understanding of:

• The type of content your customers will respond to
• How will it address their needs and concerns?
• What will make them care about

Assess Your Current Location

Many businesses already have content marketing. They will have content on blogs, as well as social media networks, podcasts, videos and so on. That’s why the next step is to find out if that content helps you achieve your goals. To do that, you will need to review the content:

• Keep a log for all content sections, such as blog posts, guest posts, etc.
• Evaluate their effectiveness

You may also want to consider how your content compares to competitors’ content and see how new content will fit into the market. Consider an example of how this will work for your Content Marketing Strategy. If you want to access all your website or blog content, Screaming Frog is a great piece of software, which is a URL crawler. They do:

• List the URLs
• Analyze title and page description
• Find duplicate pages
• Create a sitemap

The free version only collected was 500 URLs. As part of the commercial use of the paid version, you will be able to use it indefinitely. You can also use this tool to study your competitors, perform analysis of the content of competition.

Find The Channels with The Best Content

As you work through this process, you will begin to understand where your customers are engaged in the interaction and where you let you present in-person to build credibility with customers. However, you need to perform an analysis of other websites. In Google Analytics, you can view all customer information and activity trends.

With this information, you can easily decide which channel will be the main goal to get interaction and spread through social networks for your content.

Decide The Content-Type

Next, think about the types of content you need to create. Basically, content marketing strategies include the following types of content:

Website Contents:

Most successful content marketing strategies rely on having the main content published on your own website that can then be added and shared on other websites.

Blog contents:

Blog posts are an important part of your content marketing strategy and they will deliver you powerful results. And even better, your blog posts will be able to spread strong sharing on other digital marketing channels.

Video contents:

According to our research video marketing is an essential part of any marketing campaign because it is proven to attract and retain customers on the site longer, it helps us attract potential customers as well as reduce bounce rates.

Identify and Allocate Resources

Through all of the steps above, you have a clear understanding of the type of content you need for a successful content marketing campaign. The type of content you want to share, it is important to prepare everything you need to provide a content strategy. To be well prepared you need to answer the following questions:

• Who is responsible for producing and monitoring content?
• What tools, human resources or technology do you need to create content?
• What is your publishing process, what’s the schedule of publishing them

Create Content Publishing Schedule

An important part of your content marketing strategy, you need to know exactly when you want to publish your content on each platform you want to use. For example, you can use Google Calendar and simply set the due date for each piece of content there. That goes well, especially if you don’t publish a lot of content.

It’s the simplest approach, but if you’re publishing a lot of content and having to manage content groups and production processes, you’ll probably need to learn a few more advanced features.

Create Content

As you can see, there is a lot of preparation work in your content marketing strategy before you actually create a piece of content. Now it’s time to do it. You can start with a simple blog post. When your research is done, you will have an idea, ​​what kind of blog post to create. Now it’s time to choose an interesting title for the content and start posting.

When you are ready to write, you will need to learn:

• The content is already there
• New content can add value to your customers

This means doing a search on Google, checking out the top content for your topic and seeing how you can improve it better. You should research Keywords to identify key terms to use for better Search Engine Optimization and improved search rankings.

Finally, start writing or creating your content. At this point, you should think about the brand difference in the content you write. Keep in mind that SEO ranking factors are crucial to optimizing your content.

Internal Arrangement for Each Market

The next important part of your content strategy is content placement. That is because you will not get the results you want unless they are processed correctly. For example:

• Schedule your content sharing on social media platforms
• Use Email Marketing to send your content to your target customers
• Inform all of the influencers in the field mentioned in your content to promote the wider word

Measuring Results

Finally, it is time to evaluate the success of the Content Marketing Strategy. To do this, you will go back to the KPIs you have placed at the beginning of the content marketing campaign and see what has changed and whether or not, you have achieved your goal.

Check Google Analytics as described above to see how your content is performing. Measure your social sharing activities and other social media analytics tools. By tracking the process you will be able to refine your Content Marketing Strategy at regular intervals.

How to Use Content Marketing in Your Company

According to experts, content marketing is an art; I think it is a combination of art and science, which consists of detecting, knowing and generating high-value content to deliver to readers, in order to attract potential customers towards your brand.

The main objective of content marketing is to attract users (readers), with the quality of your content, to your website or blog and get those readers to become subscribers to your mailing list and then transform them into users. And this is where email marketing enters the scene, which is the inseparable ally of a content marketing strategy. The sequence of this stage is as follows:

Value Content – Subscription – Sending Email

Once you have obtained an optimal number of subscribers to your newsletter, the next step is to send more valuable content (+ offer of your product or service) periodically, with two objectives:

1. Consolidate your relationship with your community and retain your subscribers.
2. Offer your product or service to win a new customer or make a repeat sale to an existing customer.

Solve User’s Problem

What you must understand when using a Content Marketing Strategy for your company is that people are looking to solve a certain problem or satisfy a need, and they are not looking for someone to sell something online to them right away.

The idea is rather to build trust, credibility and the necessary authority (in your industry or business). So that once you have gained that credibility, when presenting an offer of your product or service, you will find less resistance in the purchase process.

Choosing The Best Content Marketing Company in Dallas

Intrigue IT is a company that was born nearly 11 years ago, at the beginning of the field of Web Design & Development in Dallas, TX. We are proud to have accompanied and made the success of many leading brands in the USA. In particular, we are one of the leading and the Best Content Marketing Company in Dallas.