• Increases The Number Of Undirected Site Visits

Often people object that their company is in the first place in search engines. The number of people coming to the site when searching for a business name is direct traffic, which suggests brand awareness. 

SEO allows you to achieve organic traffic, that is, the appearance of your business on the first page of Google results when searched for keywords related to its activities. 

Read More “What Are SEO Keywords? Simple Keyword Research That Works“.

Let’s imagine that you run a coffee shop in your area. The very first task is to make the coffee shop appear in the search results when people search by its name or products. 

However, since many people do not know your shop yet, you need to set the goal that people find your shop by keywords such as “Coffee Shop Near Me”, or “Best Coffee Shop”, and etc. 

So, your broad goal should be to increase the number of non-targeted visits to your website by expanding the list of keywords, so that you can be found on Google. 

If in the beginning your business could be found only by name, then when your site is well optimized, a list of keywords can be found in search results, which becomes much wider. 

This is the reason that search engine optimization or SEO is important, as it also increases the number of visitors who find you and come to the coffee shop.

• SEO Helps Increase Sales 

Already at the end of the previous section, we came to the conclusion that an optimized site increases sales. This conclusion can be extended to areas where site optimization is even more important. 

For example, a furniture store requires an effective website that displays well on mobile devices. However, this is not enough, because among such stores there is high competition. Often people have already chosen a product and want to find out who else offers such a product or where they can buy at a cheaper price. 

There are several large furniture stores in the market whose websites are visited directly. At the same time, there are many small shops that do not even have products in stock, but the prices are better. So, how can they stand out and gain a competitive advantage? 

They invest in the SEO service, and therefore their site is visible to people who ask Google general search queries, for example: “Office Furniture ”, or “Living Room Furniture”.

What Does The SEO Service Include?

• SEO Consulting

If you have your own marketing and IT team at your disposal, Intrigue  IT Solutions as an experienced SEO agency can help you set realistic website optimization goals and strategies. 

You can also choose us as a full-fledged SEO service provider. We will help you in word and deed.

• Keyword Analysis According To The Business Industry 

As a result of the analysis of keywords, we will choose from the queries actually used in search engines exactly the goals of the site and potential customers. 

If a person wants to buy anything, he uses the keywords to search with. That’s why we optimize your website for the right keywords by keeping your business goals in mind.

• Analysis And Monitoring Of Competitors

We will analyze and find out what your competitors did in order to get on the first page of search results. We take this step importantly in order to determine your website optimization strategy. 

We use competitor analysis to plan your SEO campaign and to ensure your site catches up and outperforms the competition over time.

• Technical And Usability Audit

Often a site has excellent and unique content that is superior to competitors’ websites in every possible way, but if it has technical flaws, then search engines do not want to show it in the first lines of search results. For this reason, this can mean a bad experience for their users. 

The worst thing is that such problems are usually invisible to the naked eye. We will find all the flaws and things that negatively affect the user experience (UX) in your site code or server settings in order to fix them if possible. 

• We Will Eliminate Technical Interference And Improve The Experience Of Using Your Website

Based on technical and user experience analysis, we will make the necessary changes to your site ourselves or advise your IT team. 

As a result, the user experience or UX in the form of site loading speed will improve, and search engines will appreciate that your site becomes more user friendly. 

• We Will Tidy Up The Basic Elements Of SEO That Help Search Engines Better Understand Your Website

Over the years, search engines have been able to specify in the HTML code of websites what content can be found on a given page. You may have heard of meta tags,  meta description, sitemap.xml, robots.txt, ALT text for images, and etc. 

These are the basic things to do, but over 90% of the sites we’ve encountered had them unused or  not used in the right way. So, we use every opportunity to ensure that search engines rank your site higher.

• Content Optimization – We Will Fill The Site With Content, As The Content Is Necessary.

One of the most important purposes of a website is to convey information. Today, there are various possibilities for this, but the text remains the most important source of information for search engines. 

Does your content match the user’s intent? Does it contain enough information about your products or services? 

As a rule, a simple list of services is not enough to get on the first page of search engine results. We will create the contents that your website needs to make all of your essential services visible in search engines.

• Local SEO, Or Geographic Optimization

If you are doing business locally, then there is no point in competing with businesses located in other regions. We will bring traffics to your site who live in or are interested in your business area, and if necessary, we will expand the reach.

• Mobile SEO – Website Optimization For Mobile Devices

Today, “Mobile First” in online marketing is a high priority, because everything is decided by the habits of consumers and technologies that change these habits. Therefore, a modern site first of all must meet the needs of the users of mobile devices. 

Read more “Mobile First Indexing – Best Practices – Google Search Central – Documentation“.

We will make the necessary adjustments in order to improve the experience of mobile phone users who visit your site. If the design of the site does not meet the criteria for usability from mobile devices, we will help make the site friendly for them.

• Development Of A Growth Strategy

Since competitors are awake and search engine rules are changing, getting the basics isn’t enough. Even if the results are good at the beginning, sooner or later you will find that your competitors have overtaken you. 

It would be wise to rule out this situation, as the effects of SEO sometimes show up after six months. It can happen that you fall behind your competitors for years, as they are constantly investing in website optimization, content creation, and increasing link popularity in search engines. 

This is the only way to get on the first page and stay there in the face of intense competition, as the value of the website must increase over time. We will add value to your site by constantly creating new content for it.

• Constant Monitoring, Analysis Of The Results

When optimizing a site, monitoring the results, analyzing them to get even better results, which plays a very important role. This is painstaking work, but the result is always an improvement in the performance of business goals. We are never satisfied with our results and are constantly working to improve them even further.

We’ll provide you SEO reports in the best possible ways. There you’ll find an overview of position changes for the most important keywords, as well as search engine organic web traffic development. 

In addition, you will know our activities that we did for you, so that you will always be aware of how our cooperation is progressing.