What is SEO (Search Engine Optimization)

SEO stands for Search Engine Optimization is a process to enhance rank (position) site in search engines like Google/Bing/Yahoo/DuckDuckGo and so on. As you know, for your digital business you have to sell the product or service or anything to the customer. It is the sale of the products that means the word “digital business” business means real business.

If you want to buy a product, naturally you search for that product on Google. Right now Google is the leading searching engine over of the world.

Benefits of SEO (Search Engine Optimization)

For example, search for a product or a service you are looking for on Google such as “Quality Furniture Dallas”. You will see that some sites are at the top position at Google. Most of the people like to click on top results and this leads to more visitors to see your products and more likely to buy from your site. So to achieve your goal it’s not just enough to Design a Professional Website, but also to have your site properly optimized which will increase your revenue. Let us show you, how you can be benefited from our experienced Dallas SEO team.

• Improves digital marketing ROI
• Target the right audiences
• Affordable and cost-effective
• High-quality organic traffic
• Higher conversion rates
• Builds trust and credibility
• Better user experiences
• Promote business all day and every day
• Increase brand awareness among high-value audiences
• Generate more leads and sales
• Decrease advertising cost
• Grows local marketing efforts
• Long term success

Improves digital marketing ROI

SEO is not a myth that can definitely increase your sales and outperform your competitors. You need to invest in the best SEO strategies to gain benefits. Hardly any other marketing tool is more cost-effective than SEO when it comes to specifically target more qualitative page visits and new customers.

The costs for your SEO measures will decrease over time in the long term through a sustainable flow of visitors on your site. By having a professional SEO campaign, your business will step up the customer to customer conversion rate. 

Target the right audiences

Users are focused on finding a solution to their problem. We tailor your website to the needs of visitors and process important keywords on your website. This way you get relevant visitors to your website and targeted traffic results in more turnovers.

Affordable and cost-effective

One reason that many entrepreneurs give when deciding against SEO. Yes, it is the cost factor. It is clear that search engine optimization is not cheap. However, investments are worthwhile. A top position can mean significant growth for a company. Because top positions in the Google search results are clicked on. In this way, the investments that undoubtedly have to be made can be “converted” into success as quickly as possible. Working with a professional Dallas SEO Company Intrigue IT means that all implemented measures and successes are logged, analyzed and evaluated.

High-quality organic traffic

Having good website traffic is the key to achieving SEO return on investment (ROI). Traffic will be meaningless if it is not fully targeted. The more specific your keywords are the more traffic you will receive. Another point is that when Google and other search engines rank your website as valid for those specific terms, you can go for more general terms. With top rankings in the SERPs, you will receive permanently relevant page visitors and reach new customers for your products and services.

Amazingly it is true that you will receive this high quality traffics for absolutely FREE! This is one of the main advantages of SEO over Google PPC or other online advertisements. You know, there is no traffic there will be no sales. If you want to boost your business at online to get high-quality organic traffic please contact Intrigue IT, SEO services Dallas as quickly as possible; because time is money.

Higher conversion rates

With the emergence and growing dominance of mobile traffic, local searching has become a fundamental part of the success of search engine optimizations. For the specific environment, local SEO is meant at optimizing your digital properties, so that online visitors can find you too quickly and easily.

Local optimizations target specific cities, regions and even states. This is to create a feasible medium for brand reporting at the local level. Strong emphasis should also be placed on reviews on Google. But this is also important on other review sites, depending on the sector. For Dallas Local SEO contact Intrigue IT now.

Builds trust and credibility

Generally, most of the users rely on Google while searching anything in online, when your website found higher in Google; people have more confidence and trust in the reliability of your website. This advantage is especially important for webshops because trust is closely linked to the number of purchases people will make through your webshop. Many people think that the term SEO is very complicated and have to be technical, while this is not true at all.

SEO is gradually more about providing relevant and good information on your website. When visitors benefit from the information on your website, you will see that search engines also appreciate this.

Better user experiences

Google is improving and developing its algorithms constantly, and they can now distinguish between a good and enjoyable user experience. Search engines strive and want their users to find the information they need with as few clicks as possible and, if possible, on the first search engine results page. Thus, sites that seek to rank well in search engine results pages also deliver a high-level user experience, which is the best option for the business and the brand.

It is good to know that search engine optimization is a constant process and the algorithm of Google and other search engine is constantly changing. Once you have achieved a top position, it is also important to keep it. That is why we advise you to follow our blogs or to engage an agency or a specialist like us who is SEO Experts in Plano as well as Mckinney and Frisco fully aware of the latest trends and SEO Strategy. This way you get the most results and you will see that in the long run, more traffic will come to your website.

Promote business all day and every day

After you have completed keyword research, you will apply it on your website. By writing SEO content, optimizing your web pages and ensuring that your website can be found and read by the search engine at all.

People are searched by Google every day and even all day. If you are already top in the search result then you are lucky that you are getting business continuously. On the other hand, if you are not in the rank of search results you are losing business which is totally free. Intrigue IT is providing cheap SEO service in Garland to meet your business needs. So, don’t wait, just call us right now “ ” to make an appointment.

Increase brand awareness among high-value audiences

Optimization of your website also ensures that your website remains up to date and contains no errors, as this is noticed during the optimization process. We Intrigue IT, SEO experts in Dallas ensure that all errors are detected and picked up.

With SEO (Search Engine Optimization) you increase your brand awareness among high valuable audiences. When your website score is higher, your site will come back more and more in the Google search results. In addition, a website at the top of Google ensures that internet users see you as reliable.

Generate more leads and sales

With an end goal to make your site more attractive to search engines; search engine optimization (SEO) is also making your site more accessible to customers. SEO consists of customizing the design and links between the web pages to make it easier to find and explore pages on your site.

Not only does this make it easier for search engines to crawl your web page and discover pages, but it also makes it less demanding for customers to find data on your site. At the end of the day, you will be benefited by getting more leads and generating sales of your products and services.

Decrease advertising cost

In any case, in business, things often involve money and finances. In other words, it all comes down to return on investment. SEO also has an advantage over other options in this category as it is a relatively inexpensive method.  The impact on revenue and sales is a bit complex to track, but the higher conversion rate sensibly follows the better online existence and business brand image that SEO (search engine optimization) brings you.

Doing SEO is obviously cheaper than other methods of advertising.

Grows local marketing efforts

When you know the address of the site you are looking for you simply type it in the search engine like Google or Bing and find it. But when you need a product locally that is offered by many marketers, you simply spell it out, or else known as a keyword. This is how we find what we are looking for.

Suppose, you have a Web Design Company in Fortworth and when is someone typing in the search engine “Dallas Medical Web Design” or “Dallas Furniture Web Design”, will your site come up? Yes, it would certainly appear but on which search page. The idea of ​​search engine optimization is to appear on the first, second or maximum third page of the site where you sell it on search engines. That is why this search engine optimization is necessary for you to be more visible to your competitors and increasing your local marketing efforts.

Long term success

Although SEO optimization is sometimes synonymous with Google advertising or PPC (Pay Per Click), it is important to know that these are two different things. Google advertising expects noticeable results only as long as the advertising is periodically ordered, and then you have to invest in advertising again and again. SEO optimization is usually done only once, and then you only have to maintain the results you have.

When it comes to making certain decisions guarantee the longest possible results, such a choice may indeed be one of the most favourable.

Elements of SEO optimization

Today’s SEO optimization is divided into several main segments that combine the various elements of the overall SEO strategy. The main parts of SEO optimization are:

• Keyword analysis
• On-page SEO
• Off-page SEO

Keyword Analysis

Keyword analysis in the search engine optimization process is one of the most important parts that neglecting it can cause irreparable damage to search results and SEO. Even if you have a strong website, but you neglect keyword analysis, you will not succeed. Google’s keyword analysis is a specialized matter that requires complete mastery of topics such as e-commerce, user behavioural models, and different business models. The following is a discussion of keyword analysis.

A keyword analysis is one of the most important SEO and optimization steps that greatly influence the high rankings for the website in search engine and site traffic. If the right keywords are chosen and used in the content, your site will be in well-positioned to the search engines and tops the search results.

Therefore, since finding the desired products or services is done using the keywords specific to that activity, they must first use what words in their searches, and use the same words in the content before producing visibility to the target audience. To do this keyword analysis, there is various software or tools that allow you to search a few keywords in the search engines and display the site’s rankings, including:

• Google Adwords Keyword Planner
• Bing keyword tool
• Google trends

On-page SEO

OnPage SEO optimization is about those elements of the website that can affect your ranking in search engines. All of these elements help boost your ranking if optimized. This means that the page must be structured so that the search engines can easily understand what your page is about, how it is structured and which keywords are essential. For example, you need to allow Google to read what your images are about using good alt text.

We sort a checklist of some points that are important for OnPage search engine optimization and these are as follows:

• Title tag
• Meta description
• Page Content Optimization
• Publish high-quality content
• Heading formatting
• Image optimization with ALT Tag
• URL optimization
• Internal links
• External links
• Responsiveness
• Page speed

So, it is easily understandable that Keyword Analysis is a very important and essential task that could be done in a proper way. We have highly skilled SEO experts to serve you the best analysis of your business for doing search engine optimization.

Title tag

The title tag is used to notify visitors and search engines of a specific webpage provided it is concise and accurate. This sign appears in several places, namely: Blue and a large font in search engines and this is the most important of all the title will appear as anchor text when the page is published to social media and other sites in general. It will appear in the browser tab. An example of a title tag is given below.

• The title tag is an important part of SEO: Quite simply, the importance of the title tag is mainly related to the fact that it appears in the search results in bold and main font. Therefore if the title is attractive it will increase the percentage of click to appear “CTR” and the higher this percentage, the more search engines trust you in addition to the popularity of the site.

  Of course, the title is one of the milestones in the ranking of results in search engines and is considered one of the most important elements of on-page SEO.

• How to write Title tag: From an SEO-related view, the best way to write title tags is as follows: “The most important word – the least important word” Brand name or site name. The most important word is the word you want to capture in the search results, and the least important word is the second word that you want to capture.

  Then add the site name or the name of the brand, which is added automatically in WordPress and many of the famous content management systems (CMS).

• Length of a Title tag: The title tag is between 50-60 characters long and includes spaces; this was previously, now it comes to 71 characters as an experience from Google.
• Keyword location: Add the most important word at the beginning, then the least important word, and then add your site’s name at the end of the ranking.
• No-repeat: Title tag repetition negatively affects the appearance of your pages in search results, title tags must not be repeated at all.
• Related: In one form or another, the Title tag must be related to the content written on the page.

Meta description

When you’re using content to improve the value of your web page, you need to know that it’s not just about copying your page. You’ll also need to add metadata and hidden HTML attributes to your webpage counter to send useful signals to users and search engines. The Meta description of SEO is an important part of this. Meta description is a short text that provides a brief description of the web page. This text appears on the HTML code page as a Meta tag. The HTML appearance of this text is as follows:

Why the Meta description is an important part of SEO?

• Increase site CTR in search results
• Increased traffic: Increased CTR (click-through rate) due to Meta optimization and leads to increased site traffic.
• Increase conversion rate: A Meta description is fully relevant to the topic of the page is attractive to users and also written according to the main demand of users. So, it can lead to a significant increase in conversion rate. In addition, Google will also improve site ranking. According to Google the presence of users on the site after clicking on it is one of the most ranking factors.

Page Content Optimization

Content optimization is not necessarily difficult. In fact, producing high-quality content is one of the easiest parts of SEO to learn. However, you need to go through a proper training process and follow the most important instructions. You need to know why some issues are related to page optimization and how to implement them in the site content.

Content is one of the most important ranking factors in Google. Content has long been one of the strongest signalling sites. However, many online marketers still have major weaknesses in this area. Only with content can you reach the top of search results that have great quality.

Why are you publishing this content? The purpose of content production is important. You don’t have to generate content just to update the site. Usually, content with one of the following goals can be produced:

• Rank in search results
• Get backlinks
• Site user’s guide
• Increase participation in social networks
• Increase traffic

There can always be multiple choices for content format. However, you must be aware of the reason for producing content and understand the importance of this issue. This is like a backbone of successful content. Assuming you is aware of the importance of content as one of the main components of SEO.

You need to know whether you are building comprehensive content with the support of a few keywords, or whether your goal is to produce content aimed at supporting the original content along with the internal link to the original content. Read more “How to make or find the right keywords for your website optimization”.

Publish high-quality content

As the world’s largest and most powerful search engine, Google is attracting the most attention for ranking better. The search engine’s algorithms are designed to understand the relationship between site content and searches, as well as user satisfaction. These are recognized by Google in many ways, and ultimately the site and the page with the best quality content rank first in search results. But how do we know we’ve produced the best possible content? To do this, just consider the following points and follow:

• Content is useful and has enough information
• Be more valuable and useful than the content of other sites
• In general, your site and its intended content should be trusted and valid
• High-quality content is very important in terms of writing, tone, appearance and so on
• Use images and other graphic elements

Following these tips and tricks will increase the potential and value of your SEO content. But producing quality content isn’t the whole story, and we need to do something else to get it done. Read more “How to produce high-quality contents”.

Heading formatting

Using header is an important part of on-page optimization because search engines check the connection between header tags and related content. The H1 tag is the most important tag and should not be ignored in any way. Search engines pay attention to the words used in the H1 tag. So make sure this tag contains a basic description of the content of the page, in other words, H1 does the same thing as the page title.

Heading tags allow the user to find out what the content of the page is about. And on the other hand, keep in mind that search engines attach great importance to the user experience on a site. Things to keep in mind when using heading tags:

• Use H1 to H6 tags as attributes of subheadings and subheadings, not to format text and size.
• Many experts recommend that you set H1 aside for page title, H2 for important titles, and H3 for important subheadings.
• If you want to create a depression in a text, it is better to use a Blockquote tag.
• Use a CSS if you want to give the text a specific form or create a whole in the paragraph.
• Use the paragraph P tag to separate the paragraphs.
• The most important heading used on the screen should be H1, and only one H1 should be used on each page.
• Sub-headings should be H2 and subheadings should be H3 and so on. In other words, in HTML the elements H2 must be followed by H1, H3 by H2 and so on.
• Every heading should have valuable keywords; otherwise, it is useless to use it.
• Make sure the heading tags are used only for heading, not for resizing and font/text.
• Don’t use heading tags for hidden texts. Using any kind of hidden text for your website is a penalty.
• Do not repeat heading tags on different pages of your site. Try to have unique heading tags among the web pages.
• The content used in the H1 tag should not be associated with the Meta tag.

Image optimization with ALT Tag

Adding attractive photos and images encourages users to read your content, as well as the correct use and selection of photos can increase the user’s time on the site and the rate of interaction with your content, and naturally improve SEO. But you should always write good descriptions for an image ALT because it can give Google bots a better understanding of your content, and as you know, the more information you provide to Google, the better.

URL optimization

Having a proper URL structure for SEO and site optimization may seem simple, but it is something that is unfortunately ignored by some site designers. URL’s are the building blocks of your site and can play a key role for increasing or decreasing your site traffic. Keep in mind that URLs are read by humans and search engines alike, and their structure should be structured in such a way that reading them is not difficult. If you are looking to optimize your site and follow the important tips for writing URL, join us in this article.

• Delete extra words from
• Use related keywords
• Use readable URL
• Use underline ( _ ) or dash ( – )
• Use canonical tag
• Do not use dynamic parameter
• Match the URL with the page title
• Remove unnecessary signs and characters
• Restrict on redirection
• Do not repeat too many keywords
• Make URL shorter

Internal links

Internal links are referred from one page to another on a site and are commonly used in the site’s main routing system. These types of links are valuable for the following three reasons:

• It gives users the opportunity to move easily between pages.
• They help create a consistent series of pages.
• They divide the validity of a page between its internal pages.

Internal links are one of the most important things in SEO that are especially essential. Internal links are not an interesting topic of SEO, but the wrong strategy in this work will cause irreparable damage to SEO. So you need to be familiar with the influential factors in internal links to avoid wrong steps in this regard.

External links

External links are links used to link information from outside the website. Usually used at the end, to link source links or provide references to visitors. The quality and quantity of external links are important. Adding links to trustworthy, informative and high-quality websites will help increase the credibility of your website while adding poor quality links will damage your site.

Linking to an outside website will not damage your page rank as long as the content is relevant and comes from an authoritative site.

Responsiveness

A responsive site is a site that is compatible with the size and resolution of various devices, and users, regardless of whether the screen of their device is small or a medium display such as smartphone or tablet; or having large screens (desktop computers and large LCDs), they can easily scan the site and no longer need to resize the screen to make the site look complete.

Today, users use a variety of large and small screens to access web pages. Therefore, a site can be successful in the webspace that can provide appropriate services to all users visiting the site and display the site in full.

More than 50% of users use mobile and tablet to view sites, and if your site template does not display properly on mobile and tablet, you will lose many users. This is because these users may leave your site immediately after entering your site if they cannot read the contents of your site easily and enter another site that is displayed correctly on their device. Due to the above, the existence of a responsive website is necessary for sites. Read more “Responsive web design – single web layout for different devices”.

OffPage SEO optimization

The OffPage optimization of the website can be simply understood as the optimization of the outside of the website. It is mainly to promote and publicize some external links outside of the site, or to exchange friendly links with other high ranking websites because these optimization methods are all in the website is completed outside of the site, so the site is called OffPage SEO optimization. Let us see how we do the OffPage SEO optimization to bring your site at the top of the search results; these are as follows:

• Link building or backlinks creation
• Social media optimization
• Blog and forum submission
• Directory submission
• Social bookmarking
• Article submission
• Comment submission
• Guest blogging

Our concern is to focus on publishing high quality and valuable article and then promote it properly, and you will get the results you want. Contact Intrigue IT for creating high-quality backlinks for your website.

Link building or backlinks creation

Link building can be considered the most discussed topic in SEO and there are many contradictory opinions about the effect of backlinks and its implementation strategy. Linking or getting backlinks is the process of getting links from other websites to your site. We mean links to text or images that are clicked to take the user to another page on the online. Google’s robots also check the time of a link to a page and refer to these linked pages. In the same way, Google’s robotic motion path is formed on the internet.

Social media optimization

The realm of social media network is growing faster than ever, and the number of people sharing their life stories on these social platforms is growing every day. Businesses are also using these digital platforms to increase their online interactions. These brands use digital marketing to connect with new customers and current customers. But the question is how to improve the reputation of businesses in the online world?

Yes, you guessed it, with the help of social media optimization. Continuing with  Dallas SEO agency Intrigue IT; the provider of digital marketing and branding services,  website design, search engine optimization or SEO, follow social media and content marketing in Dallas, TX.

What is social media optimization?

You need to optimize your social media when you increase access to your customers through some of the techniques and strategies available across multiple social media. Digital marketing companies in Dallas and business owners use these social media marketing tactics to increase brand awareness or sell their services and products. The content shared on these social networks should be compelling enough to guide people to a particular site.

Why is social media optimization important?

• Develop a strong web presence: Your business needs to have an online identity to reach customers and gain their trust. Social media optimization helps you gain the necessary authority in your niche and find your target audience.
• Increase audience access: In order for your company to be able to make new deals in the business world, it needs to connect with the right audience. Social media is a great way to develop customer relationships and offer suggestions.
• Traffic absorption: In most cases, social media optimization is a cheap process. If you have the right strategies, you can attract good traffic to your sites. People who interact with social feeds are more likely to visit your site and shop.

Blog and forum submission

Creating an online website or blog is a great way to share site content. Blogs are a great place to post useful content. On the other hand, due to the ease of use of blogs for webmasters and online users, the number of visitors to blogs is much higher than websites. Therefore, the blog can guide visitors to the website like a guide. To write blog content, you need enough expertise and skill, in which case you can ask bloggers to upload unique and special content on the blog. Read more “Introduction to blogging – A special type of website”.

Forum posting is also important. You have to find the quality of the forum list by searching for Google. Read more “How you do forum posting for effective SEO result”.

Directory submission

It is one a commonly used SEO strategy. Here are some substantial benefits of directory submission:

• Better Search Engine Ranking: When you lost your website in the top directories, your site will get the necessary exposure online. Directory submissions are a great way to build links and increase your search engine ranking. Most experts from Dallas SEO firms argue that sites offering free directories have no use to get better SEO results, but they are definitely worth a try.
• Increase link popularity: One of the main advantages of directory submission is that you will get high-quality backlinks. Search engines always consider the number of backlinks you do. Directory submission will give your website the necessary backlink. This is a simple method to create a link to your website. Free directory submission is beneficial for your sites providing you with SEO ranking or link diversity. But you should make sure to choose the right DA (Domain Authority) sites to submit your sites to.

• Index of pages and blog posts: Through directory submission, you get guaranteed search engine indexing. When you submit your website to directories, it will be indexed in search engines and search engines locate your site after backlinks to other websites.

• Generate more traffic: If you have used the right keywords for your submission, your directory listing will be listed in the search engine listings. If your site does not appear in the top position in the search engine, it will still send you a targeted audience to your website. Read more “How to Discover Keywords that Pay”.

Social bookmarking

Bookmarking is a method used by Internet users to store, organize, search, and retrieve data. Benefits of social bookmarking:

• Each person can contribute to his label and a link to a page of your choice.
• Uses human intelligence. No intelligent content search and classification system at the moment it cannot replace human intelligence.
• By doing this, any user can have their online interests online, never lose and Use them on all systems and the operating system will not be lost as the drive is formatted. It can also be from them.

One of the features that today’s Internet browsers provide to users is bookmarking websites and there are web pages that the user wants to use a lot. Bookmarking actually means addition make user-selected links as user-selected in the browser used by the user, or in some browsers, in the account is connected to the browser. One of the salient features of the online community in the developed world is that it is fast. It is growing more and more.

Article submission

The article is the king. There are many article submission directory website such as Hubpages, Ezinearticles, Articlecube and etc. By submitting your articles/contents to the high authority sites you are going to build your site’s reputation and increasing high-quality traffic which will bring you business.

Comment submission

It’s another important strategy you can do. Billions of peoples are using social networks, blogs, forums and etc. They are submitting their post and many of them seeking for help. By posting your comment on the relevant post you can increase your web traffic easily.

Guest blogging

Guest blogging is a content marketing and SEO method in which a blogger generates content to promote and grow the brand, and this is done on a third party site that specializes in content ordering brand activities to promote a brand or personal brand.  Guest blogging actually connects a brand to the audience that is looking for the brand’s products and can be an effective way to increase brand awareness. It should be noted that this should be done carefully so as not to be penalized by Google. It is a mutually beneficial agreement. Publishers are looking for quality content to present to their audiences and make them loyal to them.

On the other hand, brand owners are looking for their advertising platform on such websites. Useful content can enhance both of these goals by hiring a professional author and providing free content to the publisher’s website. Guest blogs are usually not promotional but are a great way to educate and provide insight to your audience. In fact, creating guest blogging is an internal marketing strategy.