Content Marketing
for a profitable and successful business
Web design company in Dallas
Content Marketing
It is unlikely that you, as a user of the online and virtual business world, will not hear the name of content marketing. It is a title that is defined in different ways and meets various requirements for you and me. But what are the real benefits of content marketing strategy? What does this type of strategy do? Is it really positive in the business process? There are a number of questions that can’t be answered convincingly in a large number of sites that claim to define content marketing on a daily basis to increase their traffic. Read more “Boost Traffic to Your Web Site with Free Content”.
Useful content should be at the core of your content marketing strategy. The impact of traditional marketing is diminishing at every moment. So forward-thinking marketing knows there is a better way. This type of promotion is a strategic marketing loom that focuses on creating relevant, valuable and consistent content to employ and retain the audience. Instead of focusing on your products and services, create relevant and useful content for your customers.
What is content marketing?
Content marketing is another type of marketing technique. In creating and distributing valuable and high-quality content to the target audience with the aim of returning the target group to generate income for you. Read more “How to write high-quality content”. It is one of the important digital marketing sub-categories.
Using content marketing is not a new thing. With the development of digital technology and increasing access to information technology achievements, content marketing has emerged as a powerful tool and a specialized discipline that has gained a special place among digital activists.
Content marketing in various fields can be effective and cause the growth and expansion of the business. For example, a furniture company manager can use content marketing to produce content and expand their business intelligently.
The advantages of content marketing Dallas
The advantages of a successful content marketing strategy are having accurate and regular planning. It is important to know that who produces the content and what the audience will benefit from it. Does your content really solve their problem? Ask yourself. Content marketing is used to start an online business and will have a big impact on its development. Of course, it should be noted that digital content is one of the forms of content production that can show its efficiency in the field of technology in the best way.
As we know that content is king, so if you have a business and you want to work in the web, you shouldn’t ignore the content. And to be professional, Intrigue IT can help you a lot because we are Content Marketing Dallas Company. The following benefits you can get from content marketing to boost our business in Dallas:
- Because Google likes good content
- Build trust with target based audiences
- Higher visibility in search results
- Increase domain authority
- Generate more referral traffic
- Increase conversion potential
- Increase business brand reputation
- Decrease marketing costs
- Build credibility and authority
- Generate traffic continuously
- Cost-effective
- Can reach specific audiences
- Bring high quality leads
- Increase social media customers
- Works for any business industry
- Better content drives more sales
- Improve brand awareness
The difference between content marketing and other marketing methods
As mentioned, content marketing is a concept that, instead of talking directly about the product and publicity, speaks of its benefits and indirectly increases the audience’s knowledge, leading them to buy it. So this type of content-based marketing is very different from other advertising and marketing methods.
Identical advertising
In content marketing, the focus is on creating a medium and owning it and renting a medium to publish content is irrelevant. It is a continuous process in which media ownership is an asset. In a local or similar advertising method, a content channel or platform is leased outside the organization’s media scope, thus providing an opportunity to publish content by paying for the rental of the platforms. Common advertising content is usually based on product information, but similar ads also use engaging, functional, and relevant content for a specific audience.
In this way, targeting the audience and application content is similar to content marketing. In identical ads, the content is transmitted to the user in a specific stream, and the user is never disturbed because it is presented in a way that does not interfere with the user’s normal behavior on that particular channel. These ads are not banners and are usually used on relevant websites. This does not mean that you do not have to pay to support your content. If you don’t have an audience yet, native ads will be very effective for you.
Branded content
Brand centric content is a form of advertising writing. In content marketing, content is produced based on the audience, but brand centric content is based on the business. This promotion allows naming practices in centers that direct talks are the product of a narrative combine (storytelling). In storytelling, the brand’s product or service plays a key role in the story.
In fact, we have to give the brand a major role in the story out of compulsion. Most people who use this method are campaign-oriented. They are not looking for a continuous content production process. This is the way advertising works, and nothing more.
Product marketing
If we want to express the first and most important difference between content marketing and product marketing, it should be said that content marketing creates loyal and better customers and product marketing focuses on sales. If content marketing is done right, you’ll get more than just sales. If you only focus on sales, you can’t solve their problems and challenges and develop your product.
Content marketing makes a connection, but product marketing can only be seen once. IT helps people to have more knowledge, but product marketing focuses solely on the features of that product in general. Content marketing training remains an asset for years as an investment, but product advertising is for a specific period and has a short lifespan.
This does not mean that the marketing of the product is inappropriate. All components of the marketing cycle must work together to increase the effectiveness of the process.
Why use content marketing in Dallas?
Instead of trying to understand the meaning of content marketing, we may want to understand why content marketing in Dallas is good for business, but let’s look at four steps before making a purchase.
Awareness
Before the customer is aware, he/she realizes his/her “need” but does not know what solutions are available to meet his/her needs.
Research
After being aware of the possible solutions, the customer researches to master the existing solutions. For example, before buying furniture, the customer researches what models are on the market and which ones meet his/her needs.
Examining the aspects
At this stage, the customer compares the products of different companies to make sure which ones offer their products at a reasonable price and quality.
Shopping
And finally, the customer makes his/her decision to buy with enough information and confidence. In traditional marketing and advertising, the focus is on steps 3 and 4, but what are important in content marketing are steps 1 and 2, where the marketer raises customer awareness of the solutions and provides the necessary and useful information.
Content marketing means incredible benefits
If content marketing is implemented properly, we will have incredible return on investment. However, it does not require a lot of money or time. Examining the success of a company through content marketing, it was found that 95% of this success is only the result of articles submitted to customers along the way.
In addition to the above, content marketing, with the support of digital marketing channels, has other benefits, because it can achieve what is more productive in social media marketing. Make your search engine smoother and more attractive to you through search engines.
SEO and content marketing Dallas can be an ideal combination for success
Combination
SEO and content marketing Dallas; two different phrases or a magic combination? Many believe that SEO and content production are two separate things, while the two are ideal for success in the competitive environment of the Internet. SEO without content and content without SEO is meaningless. Content production will play an important role in your SEO success, but developing the right content marketing strategy can not only attract the user but also affect your sales. That’s why we’ve included what is content marketing as part of our Beginner SEO training
With a simple search you will find many articles that believe that specific and rich content does not need SEO, I disagree. Instead of thinking about the differences between SEO and content marketing, we need to know how they complement each other.
Standards
Imagine valuable content that does not meet SEO standards or is not linked to by any site. Imagine a site that has a good place in Google results, but its content is not attractive to users. Is it possible? There are old beliefs that SEO is a set of techniques to get a better position in Google results, and content is only generated to satisfy the user. While both service needed at the same time.
B2B Marketing Business
B2B is a different landscape from B2C, and your website should reflect that. Professionals and business owners should be addressed differently than everyday consumers. Your website can help instill trust in your brand and services.
E-commerce Store
In today’s generation where people love to shop online, the competition between e-commerce stores has never been fiercer. So having a full responsive website that provides a great user experience is your best bet to stand out.
Healthcare Services
People now are using technology in almost every activity that they do, even in checking schedules for a medical check-up. Build a website that is so fully functional that they can book an appointment with you in an instant.
Real Estate Firm
Buying or selling properties is a big decision. Clients can get swayed easily if you or your portfolio doesn’t impress them. Show off your expertise and the properties you offer by having an engaging website.
Beauty & Fitness Stores
When it comes to health and body care, we only trust the experts. Build a website as beautiful as your offers, and you’ll establish a valuable brand trust with your target audience.
Food Business
Is it possible for customers to crave for your food and drinks without even tasting it yet? Yes, it’s possible. Make your website enticing enough with photos and media that will surely leave customers hungry for more.
Travel & Professional Services
Until your clients can meet you personally, your website often represents your brand in the interim! Build a website that demonstrates your expertise and professionalism to convert prospects into real clients.
Non-profit Organization
Just like traditional businesses, non profit organizations definitely need engaging websites too. Through an informative and interesting website, you can spread awareness and encourage more people to join your advocacy.
Other Industries
These are only a few of the industries we’ve worked with through the years in this business, so if you don’t see your industry listed here, then no worries! We can still create a website design that’s perfect for your brand!
Lets check our few projects from our portfolio
#1: Learn your business and design preferences
Our working process will start by passing on a highly-skilled designer from our Web Design Dallas team. They help you in creating your desired dream web design. But for us to be more known with your business and what you want for your business web design, you will have to answer our questionnaire.
If you want to add some specific features on your website design then you can list them down here.
#2: Setup website hosting and choose website platform
The web hosting service that your monthly or annual rental to your site’s content is available online. The goal is for your website to be seen by others on the internet. In order to achieve this goal, you need to make sure that your site is activated on a server that is online 24 hours a day. This server is called as web hosting. All files and codes are stored on the host and receive information when visitors enter your site. Read more “Choosing the Best Web Hosting Services for You”.
Tips for choosing the right web hosting
In order to choose the best web hosting, you need to get information and pay attention to the tips in this regard. You don’t need to know the technical details of the servers and their exact settings to buy the right service, but there are some things to keep in mind when choosing the best web hosting. In the following, we will try to point out some brief points.
- What kind of website do you want to have?
- Are you looking for a simple and public website (for example, a WordPress-based website)?
- Does your site use certain scripts or are they based on frameworks that need to be supported on a server and require special software?
- How much disk space and bandwidth do you need?
- What is your forecast and expectation of the growth of the required resources of the website in a period of time?
A good web host has specifications and features
- Sustainability and security
- Flexibility and support
- Access to resources
- Purchase and renewal fees
- Email service
- Number of websites and domain parks
- Money-back guarantee and trial period
After choosing the right hosting for your website, you just give us the cPanel access and we will do the rest.
Choose the website platform
As your business is valuable to you, you have to choose the right web development platform for your website. There are several types of web design & development platform such as static, WordPress, Joomla, custom development and so on. Read more “Website design and development”.
#3: Develop a rough draft of your website
In about 20-25 days, we will develop a prototype of your professional website. Once the prototype is complete, we will let you know to check. After receiving that you can review it and list the modification/addition that you want us to make.
With this list, we will integrate the changes and finally deliver you the complete job.
#4: Launch the live version of your website
As soon as you commend the revised design, we will make it ready to launch on live. The approved and the final version will be deployed after transferring from the temporary location to your actual domain.
Now, you can pick the benefits of a brand new website and enjoy the better user experience!
#5: Maintain the website
You want to design a website but you don’t know how to maintain it. Today, Dallas web design company Intrigue IT would like to share with you what are the factors included when you want to maintain a website?
What are the factors to maintain a website?
First, you need to understand that for a website to work on the internet there must be three elements:
- Source Code Website (Source Code Website)
- Hosting / Server (Website storage space)
- Domain
In particular, the website source code is usually designed by a partner unit. Website source code can be written from scratch or used some open source for development. Popular as: WordPress, Joomla, Drupal and etc.
Principles of website operation
To be able to easily understand the factors that make up a website. You just need to imagine the principle of existence and operation of a website almost like a home. If you are looking to build a House will include the following elements:
- You need a piece of land to build a house on – like Hosting, where your website is stored.
- Next you need the House – equivalent to the Website.
- Finally, after building a house, you need Home Address – the domain name for everyone to find.
After understanding all of the above concepts; you too can start to understand. Equivalent to 3 elements of forming a website, you also need 3 types of costs including Website design fee, Domain purchase fee, Hosting rental fee.
Website design expenses (only paid once)
As mentioned above, similar to the cost of building a house is the cost of web design Dallas. And this cost is only paid once. Currently, on the market, there are many different prices for website design. Depending on the interface, the function you require for the website will determine the design cost.
We will design & develop the website according to your business needs. At the same time, you have complete ownership of the website source code permanently after completion. Therefore, you can customize and expand your website later.
Cost of buying and renewing domain names (maintained annually)
The next cost to keep the website running annually is the Domain Name Fee. For domain names, you have to pay a minimum of 1 year and a maximum of 10 years. Depending on the domain name you choose is international or domestic domain names that will have different prices. Read more “Cheap Domain Name Hosting for New Businesses”.
Hosting / Server rental cost (maintained annually):
The final cost to maintain the website is Hosting fee, similar to the domain fee. It is also the fee you have to pay monthly or yearly. Depending on the time cycle and configuration of the Hosting package (or Server) you choose to use for hosting websites that have different prices.
To choose the right Hosting package for your website, it is best to rely on the amount of website data, the number of monthly visitors. From there, you can choose the capacity and bandwidth configuration that is reasonable. Avoid wasting resources, save more money. Read more “Choosing the Best Web Hosting Services for You”.
Frequently Asked Questions
Working Together
In order to get your own unique web address, also known as a URL, you must register the name through one of many name registration services. For example, if you wanted to use www.yourdomain.com, you would first have to check with a registration company to verify that nobody else is using that name.
If the name is available, you can register and reserve the name immediately with a credit card or PayPal. We recommend you do this before you have your site built to ensure the name you want will be available. To know more about domain registration read this article “Solving a Domain Name Registration Crisis”.
A Personal website is a place where you will find a collection of all your favourite websites which is exclusively designed for you to make accessing your favourite websites as easy as possible with only two or three clicks of the mouse button.
A professional or business website is a place where you can promote your business such as service or product.
By promoting a business website through online you can build your business reputation, brand awareness, customer’s trust and can build a community. From your website, people can purchase products or services by paying money.
You save money
We hope you save money because there is no typing or searching involved in visiting your favourite sites. All your sites are alphabetically ordered under the ‘Classification Index’ pages or the ‘Listing Index’ page. As you will probably be using your telephone line to access the Internet, the less time you spend looking for your favourite sites the less you pay on call charges.
It is mobile
You may be quite at ease with computers and know how to bookmark all the sites you have visited or likely to visit. You may even be able to create, if you know how folders and sub-folders to organize your sites better. But assuming you know all that and have the perfect bookmarks, your bookmarks stay with your computer unless you decide to carry it with you anywhere you go. There will be a time when you do not have access to your computer when you are on holiday for example.
Free of charge
On the other hand, when you have your Personal website designed you can then publish it free of charge, depending on your Internet Service Provider (ISP). Now you have a site with all your favorite links visible on the Internet and accessible from anywhere in the world, even when you are on holiday.
You no longer need to search for your links. How many times has it happened to you? You write down the web address of the site you are interested in on a piece of paper hoping that you can use it later on. When the time comes to visit the site you cannot find that piece of paper. This situation will not arise if you have your Personal website.
Besides these, you can highlight yourself, your skills, profession, hobby and etc. with your personal website through online which will introduce you to a huge amount of people.
What you will get with your Personal website is a professionally designed web page with some selected categories. As this is your Personal website you decide which entries to add and which ones to remove.
All you need to do is to tell us what you wish to appear in your personal website. We will do the rest.
Begin by asking yourself why the site is being built. What information are you trying to convey through your web site? You must also consider who your target audience will be. A site geared towards elderly people will have a much different look and feel than a site designed for children.
Ultimately, you want your audience to feel comfortable and connected within your site. Also, consider whether your company already has an existing logo or colour scheme? Once you have a clear idea why you’re doing this and for whom, we can begin to discuss design strategies that will complement your audience.
In your personal website, you will have a page set aside for your email addresses. This page can be accessed from anywhere within your site by clicking on ‘Send Email’ in the menu bar. All your email addresses on this page are referenced by the first name or the surname of the person, you decide of course, or the business name you wish to communicate with.
There will be no need for you to remember long email addresses. As long as you can remember the names of your friends, relatives, business associates, and etc. You will be on your way. It is emphasized that we will only use your email addresses for the sole purpose of creating your ‘Send Email’ page. We value your privacy and will protect it.
While some sites require more changes than others, all sites need to be maintained on some level. Whether it’s to change a photo, some text, or fix a broken link, websites require attention. In addition, if you keep your content fresh and current, viewers will be more inclined to return.
We offer web maintenance services for a monthly fee, depending on the nature of the changes and how often they will be required.
Under most circumstances it’s you. Prior to working on a project, both parties will sign a general contract outlining the pending project. Within the contract, we will specify who will be the owner of content. In most cases, you will have sole ownership and copyright authority over the site’s content.
What We Need
This is really dependent upon the purpose of the site and how well you organize the content. The best way to approach this is to write down everything that you want people to be able to find out from your site. Once everything is on paper, organize this information into smaller groups.
Through this approach, you can generally determine how many pages your site will contain.
We use an encryption program to encrypt your web pages (hide the source of your web pages) and provide password protection (if needed). As a result, the text, your web links and email addresses in your pages will only be shown after a valid password has been entered in the login page.
When web visitor needs to purchase anything we will secure your website by using SSL (Secured Socket Layer). So, you will be protected from hackers and spammers.
Simply by contacting and telling us what links you would like to appear in your site and under which headings. Remember that this is your Personal website. All we ask you is to tell us where and under which heading you would like your links to appear. We will do the rest.
This depends upon two main factors; the size and content of your site. Standard small business websites will contain between 10-15 pages and will be comprised of a combination of text and graphics.
These types of sites generally cost $1,000 to $1,500. And sites that require additional pages or the implementation of animation, sound, or multimedia, will cost more based upon the work involved.
Standard business sites will be completed within a two week period. Larger sites requiring more complex design strategies will take a bit longer. Sites that only require minor changes can be done in several days.
A website is basically a combination of HTML files (web pages) and graphics. In order to be able to view your site, these files and images need to be uploaded to a server or web host, which is essentially a large computer connected to the Internet.
Many companies offer hosting services and charge monthly fees depending upon the size and nature of your site. It’s important to realize that the least expensive hosting services are not always the most dependable. Which company will host your site is up to you.
The best ways for people to find your site online is to register your site with search engines such as Google, Bing, Yahoo, DuckDuckGo and so on. Again, there are many companies that offer these services which can run anywhere from several hundred to several thousand dollars.
Depending upon the nature of your business, you must decide how important it will be for people to be able to find your website through search engines. In addition, we strongly recommend that you incorporate your web address as part of your standard business address. This would include adding it to business cards, letterhead, advertisements and etc.
We also offer website redesigns for existing sites. This generally involves analyzing your existing site with you and determining what could be done to improve your site. Fees for these services are either billed on a project fee or hourly fee, depending upon the nature of the work.
