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Ked’s Ice Cream Website Redesign: A Complete Digital Transformation

Kid's website Demo

Company

Ked’s Ice Cream

Category

Web Design

Live view

Visit Website

Timelines

3 Months

SErvice we provided

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About Project

Ked’s Ice Cream is a fast-growing dessert brand known for its international ice cream flavors, handcrafted waffles, crepes, faloodas, and a rapidly expanding franchise footprint across Texas and beyond.

As the brand scaled, the previous website no longer aligned with its growth, customer experience needs, or franchise ambitions. Intrigue IT Solutions partnered with Ked’s to rebuild the entire digital presence—resulting in a modern, scalable, and conversion-optimized website.

Ked’s Ice Cream

Challenges With the Old Website

The original website Keds ice cream served basic information but lacked the modern design and functionality required for an expanding retail dessert brand.

Outdated Visual Identity

  • Inconsistent branding and cluttered visual elements.
  • Low-quality flavor presentation.
  • No strong first impression for new customers or franchise prospects.

Poor User Experience (UX)

  • Difficult navigation, especially on mobile.
  • No structured flavor categories.
  • Limited product browsing capabilities.

Outdated Visual Identity

  • Inconsistent branding and cluttered visual elements.
  • Low-quality flavor presentation.
  • No strong first impression for new customers or franchise prospects.

Technical Limitations

  • Slow loading speed due to heavy media.
  • Low-quality flavor presentation.
  • No strong first impression for new customers or franchise prospects.

Outdated Visual Identity

  • Inconsistent branding and cluttered visual elements.
  • Low-quality flavor presentation.
  • No strong first impression for new customers or franchise prospects.
Ked’s Ice Cream

Project Objectives

Intrigue IT Solutions set clear goals to transform the brand’s digital presence:

  • Build a clean, modern, brand-aligned UI.
  • Improve navigation and mobile experience.
  • Highlight flavors and signature desserts with high-quality visuals.
  • Create a strong franchise lead-generation system.
  • Optimize site for performance, SEO, and future scalability.
  • Add dynamic modules for upcoming locations and customer engagement.
Ked’s Ice Cream

The New Ked’s Website Experience

URL: Click Here To check
The redesigned site introduces a bold, immersive, high-performance digital presence that reflects the brand’s personality, handcrafted products, and expansion strategy.

Modernized Brand Identity

  • Inconsistent branding and cluttered visual elements.
  • Low-quality flavor presentation.
  • No strong first impression for new customers or franchise prospects.

Streamlined User Interface & Navigation

  • Inconsistent branding and cluttered visual elements.
  • Low-quality flavor presentation.
  • No strong first impression for new customers or franchise prospects.

Interactive “Explore Our Flavors” System

  • Inconsistent branding and cluttered visual elements.
  • Low-quality flavor presentation.
  • No strong first impression for new customers or franchise prospects.

Outdated Visual Identity

  • Inconsistent branding and cluttered visual elements.
  • Low-quality flavor presentation.
  • No strong first impression for new customers or franchise prospects.

Outdated Visual Identity

  • Inconsistent branding and cluttered visual elements.
  • Low-quality flavor presentation.
  • No strong first impression for new customers or franchise prospects.

Outdated Visual Identity

  • Inconsistent branding and cluttered visual elements.
  • Low-quality flavor presentation.
  • No strong first impression for new customers or franchise prospects.
Ked’s Ice Cream

Expected Visitor Goals & Conversion Outcomes

The new website is built with strategic conversion design to turn casual visitors into customers,
fans, and franchise partners.

hello

Increase Walk-In Traffic & In-Store Sales

Visitor Goals

  • Find nearest location and operating hours.
  • Explore flavors before visiting.

Conversion Outcomes

  • Increased foot traffic.
  • Higher purchase rates of premium products.
  • More repeat visits.
Increase Walk-In Traffic & In-Store Sales​

Increase Walk-In Traffic & In-Store Sales

Visitor Goals

  • Find nearest location and operating hours.
  • Explore flavors before visiting.

Conversion Outcomes

  • Increased foot traffic.
  • Higher purchase rates of premium products.
  • More repeat visits.
hello

Increase Walk-In Traffic & In-Store Sales

Visitor Goals

  • Find nearest location and operating hours.
  • Explore flavors before visiting.

Conversion Outcomes

  • Increased foot traffic.
  • Higher purchase rates of premium products.
  • More repeat visits.
Increase Walk-In Traffic & In-Store Sales​

Increase Walk-In Traffic & In-Store Sales

Visitor Goals

  • Find nearest location and operating hours.
  • Explore flavors before visiting.

Conversion Outcomes

  • Increased foot traffic.
  • Higher purchase rates of premium products.
  • More repeat visits.
hello

Increase Walk-In Traffic & In-Store Sales

Visitor Goals

  • Find nearest location and operating hours.
  • Explore flavors before visiting.

Conversion Outcomes

  • Increased foot traffic.
  • Higher purchase rates of premium products.
  • More repeat visits.
Increase Walk-In Traffic & In-Store Sales​

Increase Walk-In Traffic & In-Store Sales

Visitor Goals

  • Find nearest location and operating hours.
  • Explore flavors before visiting.

Conversion Outcomes

  • Increased foot traffic.
  • Higher purchase rates of premium products.
  • More repeat visits.
hello

Increase Walk-In Traffic & In-Store Sales

Visitor Goals

  • Find nearest location and operating hours.
  • Explore flavors before visiting.

Conversion Outcomes

  • Increased foot traffic.
  • Higher purchase rates of premium products.
  • More repeat visits.
The last resort

Comparison – Before vs After

Feature

Old Website

New Website

Design Quality

Outdated & cluttered

Modern, clean, premium

User Flow

Static & confusing

Smooth, intuitive navigation

Flavor Browsing

Basic images

Dynamic filtering + rich visuals

Mobile Experience

Poorly optimized

Fully mobile-first design

Franchise Funnel

Hidden & weak

Prominent CTAs + info-rich pages

Performance

Slow

Optimized & fast

SEO Structure

Unorganized

Proper metadata & indexing

Brand Storytelling

Minimal

Video + gallery + emotional appeal

Conclusion

The Ked’s Ice Cream website redesign marks a significant transformation in the brand’s digital presence. By combining modern aesthetics, intuitive UX, high-quality visuals, and strategic conversion pathways, the new website positions Ked’s for stronger customer growth, higher franchise acquisition, and enhanced market credibility.

This project demonstrates how a thoughtful, data-driven redesign can directly support a brand’s scalability and business goals.